Project Description
Four Brands, One Journey
Bateaux London wanted to redefine their dining and cruise experiences in London and Windsor, moving away from their previous high-end restaurant positioning which struggled to compete in the crowded London market.
By harnessing the cultural and historical power of the Thames, Bateaux London cruises including Glass Room, River Room and Willow Room plus The Pier bar at Embankment allow customers to immerse themselves in the incredible stories and adventures this iconic river has seen whilst enjoying great food, wine and entertainment. All helping to establish their river cruises as a ‘must-do’ great value experience.
Reflecting the architecture and USP of each vessel and the reflective nature of water, we created a unique brand identity for each boat and venue together with B2C and B2B collateral to target audiences looking to book a lunch or dinner cruise, gift an experience or hire a truly unique venue for a large event or party.
Reflecting the architecture and USP of each vessel and the reflective nature of water, we created a unique brand identity for each boat and venue together with B2C and B2B collateral to target audiences looking to book a lunch or dinner cruise, gift an experience or hire a truly unique venue for a large event or party.
“Ally have been instrumental in helping us to redefine the Bateaux London offer both creatively and strategically. The team’s insight, design expertise and collaborative approach has produced communication that captures our products and unique experiences perfectly. Their wider experience across the Sodexo business and understanding of our commercial and operational challenges has also been invaluable.”
