NATIONAL DINING ROOMS

Creating a culinary masterpiece

Located in the Sainsbury’s Wing at the National Gallery, The National Dining Rooms is just one of the restaurants operated by Sodexo through the Peyton and Byrne brand (started by restaurant entrepreneur Oliver Peyton). In 2019 Sodexo embarked on an investment to refresh the space and offer, transforming it from a table to counter service restaurant to drive additional footfall and attract a wider gallery audience across the day.

Working as part of Sodexo’s Cultural Destinations team, Ally liaised with the National Gallery’s marketing, brand and commercial teams, Sodexo’s Service Operations division and the venue’s General Manager, Chefs and interior design agency to define, develop and mobilise the project, ensuring all business objectives and targets were met.

Our services included overseeing the design of all comms related to the closure of the NDR during refurbishment and at launch promoting the new menu, service delivery and space.

Ally has also supported the marketing of the National Café including menus, POS, digital screen and social media content, building strong, valuable relationships throughout between Sodexo and the National Gallery. Print management and consultancy support was also provided for other sites including The Wallace Restaurant and RA.

Our services included overseeing the design of all comms related to the closure of the NDR during refurbishment and at launch promoting the new menu, service delivery and space.

Ally has also supported the marketing of the National Café including menus, POS, digital screen and social media content, building strong, valuable relationships throughout between Sodexo and the National Gallery. Print management and consultancy support was also provided for other sites including The Wallace Restaurant and The RA.